Turn your Business’ New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key...
What Is Your Greatest Weakness?
The fastest way to make a good interview go bad is to avoid questions posed by the hiring manager. The one question candidates love to avoid is, “What is your greatest weakness?” Most candidates are quick to respond with superficial answers such...
You can turn your idea into an invention
Ever wonder who first thought of the microwave, or whose
idea it was to use a keyless entry on a car? Someone had to
have an idea and turn that idea into an invention. People
have ideas, every day. The thing to do is present those ...
The Importance of Background Verification
Today's society has created an environment that requires business owners to be armed with numerous tools. Many employers currently spend little time verifying the accuracy of employment applications and the cost of not doing normal due diligence...
Inoculate Yourself Against Bad PR
What is bad PR? Well, if you’re a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. It fails to create external...