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Feature Article: 5 Ways to Encourage Impulse Purchases
I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase. I was at one of those big show events and walked past a demonstration booth. I even knew it was coming. About 50% of the people...
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Career ARTICLES:

Perfect to the Penny
At some point in our careers, we may find ourselves part of an obsolete operation, such as a downsizing, business insolvency, or even a single retail store closing. This can be a time of positive reflection for us, if we “step back” and ponder the...
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Independence Day Teaching Tips
Independence Day is a good time to think about America, what it took to become a country, and the freedoms we enjoy. (These ideas are easily adaptable to any country.) Here are a few suggestions: 1. Children may enjoy making a red, white, and blue...
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 Internet-Marketing Feature Articles

Guide To Free Advertising
When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when...
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10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or...
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All Business Talk

How To Realistically Set Your Fees - Part 1
We all know there are 52 weeks in a year and 40 working hours in a week. Therefore, we can bill 2080 hours per year, right. Wrong. Too often this is the trap that many new service businesses fall into. The first step in calculating your...
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The 7 Tough Job Interview Questions That Can Make or Break You - and How to Answer Them
Some interview questions are asked so frequently that they've become classics. Practically every interview you go on you'll be answering one or more of these seven interview questions. Why are these the most frequently asked interview...
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How To Realistically Set Your Fees - Part 3
Effect of Benefits We have previously examined realistic billable hours and the effect of business expenses on your hourly rate. Now we'll look at the effect of benefits. Once upon at time, when we were employed, we received a benefits...
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Public Relations – Defining Your Organization from the Inside Out
What do your customers say about your company? Would you let your major competitor control your sales strategy? Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves...
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Negotiating to Buy a New Car the Easy Way
Do you hate the thought of buying a new car because of the struggle you have to go through negotiating with the dealership? Relax. Negotiating to buy a new car is easy. Sure their sales people receive negotiation training, but you have the upper...
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Virtual Assistants... Even Santa Needs One!
Trying to fit all the planning and preparing and celebrating of the holiday season into an already busy schedule can bring a lot of stress to a time of year that's supposed to be full of peace. These days, even Santa needs help making his list...
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Small Business Grants - Tips from the Pros
Every business starts with an idea or a dream. To implement this idea or to turn your dream in to reality you require finance. A grant supports the business ideas and turns the dreams of an entrepreneur in to reality. There are many types of...
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Where’s Your Web Site?
This simple question can take on several different forms, but if you have your own web site, all are equally important. Don’t worry, this isn’t a sales letter, and it’s well worth a read. That opening question can mean “where is your web site...
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Pay Per Click Search Engine Marketing - Starting A Campaign
Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go. Why fight a never ending...
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